eCommerce Consulting for Impactful Brands

graphic abstract natural elements representing Gisela sejpal and Storyloom consulting

Every brand has a story.

Today’s purpose-driven brands are rooted in their origin stories. Together, we can weave your brand’s story with effective e-commerce strategies. The result? A successful enterprise fully aligned with your mission.

  • CREATIVE BRANDING

    Bring your brand to life with a story that reflects your values and deeply resonates with your audience. From crafting authentic messaging and visuals to offering à la carte services like copywriting, SEO, and photo editing, I’ll help you create a memorable and inspiring brand identity tailored to your unique vision.

  • WEBSITE SOLUTIONS

    Whether you need a fresh build or a thoughtful refresh, I specialize in designing Shopify, Squarespace, and Kajabi sites with clean aesthetics, seamless functionality, and optimized SEO. Through tailored development or expert audits, I’ll ensure your website is user-friendly, visually compelling, and primed to achieve your business goals.

  • MARKETING & STRATEGY

    Engage your audience and elevate your business with strategic email and SMS marketing campaigns designed to connect and convert. Whether building automations, crafting promotional content, or providing tailored consulting, I’ll help you clarify your goals, tackle challenges, and create actionable strategies for meaningful growth.

Explore All Services

Storyloom is right for you if:

  • You’re a small business on a mission to create meaningful change, ready to take your sales online.

  • You’re a life coach, yoga instructor, or service provider offering transformational experiences and needing guidance to establish your online presence.

  • You’re already selling online but feeling a disconnect from your "why" and eager to level up.

  • You’re a budding brand or entrepreneur with a brilliant idea that needs expert guidance to bring it to life online.

  • You’re established online and looking for support with a short-term project.

Feedback from my community…

  • Shelley | MZ MADE

    I've recently retired as the founder and CEO of MZ Made, and had the privilege of working with Gisela for 10 amazing years! She was our Creative and Marketing Director, but that doesn't begin to describe all her talents. We were a small business which meant that Gisela had to do literally everything: website, social media posting and advertising, branding, budget planning, SMS and email marketing, content creation, copy editing, you name it she did it. She's both professional and personable, efficient, creative, and smart. If your business or project is a good fit, you won't be disappointed.

  • Annie | SOULWISE, DIVINIA JEWELRY

    Gisela patiently, kindly, and skillfully takes my creative visions and makes them real. The work we do together uplevel my businesses, and I feel so proud of what we create!

  • Jenny | JENNY KRAUSS

    I can't praise Gisela enough. My company, which was started before the internet took over the world, was woefully behind on all things tech. I saw the great work Gisela did for other brands and knew she could do the same for mine. She's creative; her visual and writing skills are top notch. Plus, she's an analytics whiz. Gisela keeps up with all the new tech advancements so I don't have to and she's always exploring new ways to grow the brand. It's wonderful having someone I can trust in charge of tasks that I can't possibly do myself!

  • Mallory | AMASOUK

    Gisela has been an invaluable asset to our business, consistently demonstrating a unique ability to navigate both the art and science of marketing. What sets her apart is her rare expertise in designing and executing strategies for both customer retention (email and SMS) and new customer acquisition. She has a meticulous attention to detail, while also maintaining the ability to step back and focus on the broader, strategic picture. Gisela’s willingness to experiment with fresh approaches keeps our strategies dynamic and makes her an exceptional thought partner in driving growth. I genuinely enjoy working with her and recommend her for quite literally any form of eCommerce Marketing.

  • Travis | YOGA INTERNATIONAL

    Gisela is dedicated and passionate, and she has her finger on the pulse of what modern consumers are looking for. You won't regret adding her to your team.

  • Ron | INVESTOR & ENTREPRENEUR

    We launched a nutrition corporation in 2018. Our initial marketing strategy focused on events, influencers, and consumer trial. When the pandemic hit, our ability to reach new consumers through 1:1 interaction suffered greatly. I reached out to Gisela to build a strong digital and social media campaign and relaunch our website to better communicate to current and new consumers. Within a few short months, our sales were 3x, and our viral consumer reach was growing exponentially. Gisela brought deep knowledge, broad channel experience, and professionalism, and I would strongly recommend any business to consider her as their consultant.

Let’s craft compelling stories together.

I’m currently at capacity and not taking on new clients. My only services available are a one-hour consultation or the website audit option.

Please fill out this form, and I’ll be happy to send you a recommendation for one of my trusted colleagues in the field!